HOOK
Thinking about a personal loan? The lowest monthly payment is not always the cheapest loan. [Split screen: low payment on one side, total cost on the other]
KEY POINT 1
First, look at the APR, not just the interest rate. APR includes some fees, so it gives you a better picture of what you’ll actually pay. [On-screen text: APR = interest + certain fees]
KEY POINT 2
Next, check for origination fees, late fees, and prepayment penalties. A loan that seems cheaper upfront can get expensive once those charges kick in. [B-roll: calculator, loan disclosure page, highlighted fee lines]
KEY POINT 3
Then ask one simple question: can this payment fit my budget for the full loan term? If the answer is “barely,” consider borrowing less or extending your timeline only if the total cost still makes sense. [B-roll: monthly budget worksheet, calendar, paycheck deposit]
CTA
Before you sign, compare at least three offers and read the fine print. Want help spotting the real cost of a loan? Learn more before you borrow. [On-screen text: Compare. Read. Decide.]
