HOOK
Thinking solar only costs the price on the quote? [Close-up of a solar estimate, then a homeowner looking at paperwork] The real number can jump once you factor in a few common extras.
KEY POINT 1
First: your roof. [B-roll of roof inspection and shingles] If your roof needs repairs or replacement soon, do that before panels go up. Removing panels later can add labor costs and delay the job.
KEY POINT 2
Second: permits and utility approval. [B-roll of permit forms, city office, utility meter] Most U.S. installs need local permits and a utility interconnection review. Good installers handle this, but those fees still show up in your total price.
KEY POINT 3
Third: financing. [B-roll of calculator, loan documents, monthly payment graphic] A low monthly payment can hide interest and dealer fees. Always compare the total amount paid over time, not just the monthly bill.
KEY POINT 4
One more check: incentives. [B-roll of tax form, state map, rebate icon] Federal and local incentives can lower your cost, but they don’t always arrive right away. Make sure your estimate shows the price before and after incentives.
CTA
Before you sign anything, ask for a line-by-line quote with roof, permit, financing, and incentive details. [B-roll of a checklist being ticked off] Want a smarter solar buy? Start with the full cost, not the headline price.