HOOK
Are you brushing harder because you think it cleans better? That can actually wear down enamel and irritate your gums.
[Close-up of a toothbrush pressing too hard on teeth, then easing off]
KEY POINT 1
The goal is not pressure. It’s coverage. A soft-bristled brush and gentle strokes remove plaque without scrubbing away the protective surface of your teeth.
[Show a soft-bristled brush moving in small, light circles]
KEY POINT 2
Use a 45-degree angle toward the gumline and brush for two full minutes. Think small circles or short back-and-forth motions—no hard sawing, and no “quick rinse and done.”
[Split screen: wrong harsh brushing vs. correct gentle technique]
KEY POINT 3
If your toothbrush bristles are splayed out, or your gums look red and tender, that’s a sign you may be brushing too aggressively. Your brush should look a little worn over time—not flattened after a few weeks.
[B-roll of frayed toothbrush bristles and irritated gums, then a normal brush]
CTA
If you want healthier teeth and gums, start with a lighter touch today. Save this tip, and check with your dentist if you notice bleeding, sensitivity, or worn-down enamel.
[End card: toothbrush, floss, and smiling face in bathroom mirror]
