HOOK
Does a bite of ice cream or a sip of cold water make your teeth ache? That sharp twinge is more than just annoying—it can be a clue that something in your mouth needs attention. [Close-up of someone pausing after a cold drink; quick cut to toothbrush and toothpaste]
KEY POINT 1
One common reason is enamel wear. Enamel is the hard outer layer that protects your teeth. When it gets thinner from grinding, acidic drinks, or brushing too hard, the colder layers underneath can get exposed and feel sensitive. [Animated tooth layers showing enamel thinning]
KEY POINT 2
Another cause is receding gums. If your gums pull back, they can expose the root of the tooth, and roots don’t have the same protection as enamel. That can make hot, cold, or even sweet foods trigger pain. [Simple graphic of gum line moving back slightly]
KEY POINT 3
What can you do? Try a soft-bristled toothbrush, use a toothpaste made for sensitivity, and avoid aggressive brushing. If you also notice swelling, a cracked tooth, or pain that sticks around, it’s time to call a dentist. [B-roll of gentle brushing technique and dentist office exterior]
CTA
If cold foods are making you wince, don’t ignore it. Learn what’s behind the sensitivity and get the right treatment before it gets worse. [Text on screen: “Know the cause. Treat the problem.”]
